Free Shipping in the United States

About

THE SQUAT TOWEL™

| What is The Squat Towel™?

The Squat Towel™ is a PATENT PENDING customized, and for select models, padded gym towel that SECURES to a barbell.

Benefits:

  1. Eliminates towel unraveling off bar.
  2. Secures 2-ways to provide a neck cushion for squats and shin protector for deadlifts (select models).
  3. Can reduce towel spinning around bar (select models).
  4. Secures Fast (some models secure faster than others)
  5. Thicker vs Standard Gym Towels.
  6. Padded (select models)
  7. Protects against germs.
  8. Easy-to-Wash
  9. Easy-to-Use

 

Features:

  1. Velcro® / Snap Fasteners: Strategically placed Velcro® or snap fasteners enable towel to be secured to a barbell vertically or horizontally (2-ways).
  2. Cushiony Neoprene Pad: Provides extra padding around the barbell. Helpful with heavier weight.
  3. Thick/High Quality Towel: Greater cushion is provided vs standard low-quality gym towels.
  4. Made of Over 95% Cotton: Cotton is easy-to-wash vs bar pads or squat sponges.
  5. Non-Scratch Cover Flaps: Models using Velcro fastener Flaps won’t scratch the skin. Velcro® Cover flaps help keep hooks from snagging terry loops.
  6. Top & Bottom Securing: Can secure top and bottom of towel to bar to help reduce towel spin.
  7. Bottom Securing Only: Alternatively, can just secure bottom of towel to bar for fast securing.
  1. Convenient: Don’t need to bring a bar pad and towel to the gym. Just the Squat Towel™.
  2. Made in the USA: Proudly American Made.

 

Background: 
The Squat Towel acts in place of and as a substitute for a squat pad or bar pad and is designed to aid primarily in weighted squat lifting exercises (squatting: back and front squats), but it can also be used to aid in lunge, dead-lift, and hip-thrust exercises.

The Squat Towel is different from other products on the market because it combines the comfort of a pad with the utility of a towel. Select models have padding incorporated into the towel to provide extra cushioning protection to the user. Since most, if not all, gym users already bring a towel to the gym; The Squat Towel eliminates the need to bring bulky hard to wash bar pads or cumbersome to carry squat Manta Rays (even squat Sting Rays for front squats) to the gym just to complete one exercise. The Squat Towel’s value is in its simplicity and dual function -- pad and towel.

The Squat Towel’s advantage relates to its convenience and utility. You can use it for squats, deadlifts, and other exercises, as well as for a bench cover and as a regular towel. You can use it when doing light or heavy weight and not feel like the bar is awkwardly resting in the wrong spot on your shoulders. This is especially true when using lighter weight. It’s non-bulky compared to bar pads enabling the user keep proper form. Moreover, it’s easy-to-wash compared to bar pads. You just throw it in the washer without having to run a special cycle or having to wash it separately. Fitness enthusiasts have a highly compelling reason to use The Squat Towel for squat exercises and should select it as their primary towel when exercising the lower body. It should be their go-to towel for “leg-day” at the gym.


Problem:
While squat pads and squat Manta Rays have been around for years, they are used more by body builders. The typical gym user doesn’t want to take a squat pad with them to the gym just to complete one exercise. Nor do they want to carry the squat pad around with them in addition to their towel while they’re in the gym using other exercise equipment. Others don’t want to take the time to remove the lining from the pad to properly wash it. Additionally, when some squat pad users do bring these items to the gym, they often forget they brought them and leave them behind on the bar upon exiting.

Furthermore, many feel squat pads are too thick and bulky to use. Thus, they avoid them altogether. They complain that its thick padding makes doing back squats awkward and places the weight more on the back versus the upper shoulder/neck area. When doing front squats, they complain that the weight can put a lot of pressure on the clavicle (collar bone), particularly where it connects with the scapula (shoulder blade). They also state that traditional bar pads don't work because they’re too short in length to provide padding from shoulder to shoulder. They further complain that squat pads are too thick to perform front squats as it makes the weight hard to control and increases the likelihood of the weight sliding off the deltoids (shoulder muscle).

Most gym users already bring a towel with them to the gym. When they ultimately move to perform squats and want to avoid feeling pain in their neck/shoulder, they simply wrap their own towel around the weight bar for cushioning purposes. However, starting the towel wrap can be time consuming, moderately annoying as the towel can slide left/right, or fail to roll tightly enough leading to poor cushioning and improper form. It can also slip or lose traction when using heavier weight. Moreover, at the end of each set many have to readjust the towel as it often becomes unraveled.


Solution:
The Squat Towel is intended to relieve these issues and be a specific towel designed for performing back and front squats -- featuring cushioning effects and bar securing fasteners, while also being useful for other exercises (such as lunges, overhead and behind-the-head barbell presses, and dead-lifts to provide leg shin protection). The use of Velcro and other fastening materials/methods makes starting a towel wrap easier and eliminates any unraveling. Additionally, because it’s a towel it can be used as a typical gym towel able to absorb sweat, moisture, and to cover the bench/chair backs of other general gym equipment.

     

    THE SQUAT WRAP™

    | What is The Squat Wrap™?

     The Squat Wrap™ is a PATENT PENDING customized thin neoprene pad that can be wrapped around a barbell one or more times to provide padding for the neck/shoulder area when doing squats.

    • It acts in place of and as a substitute for thick bar pads or squat sponges. In addition to front squats, longer models can be used when performing deadlifts to provide cushion to the shins.
    • It’s helpful for those who don’t require much padding or for those who simply don’t want their bare skin touching the barbell.

    Features & Benefits:
    1. Thin Design
    2. Easy-to-Wash
    3. Easy-to-Carry
    4. Compact
    5. Fashionable
    6. Secures Quickly

     

      COMPANY 
       
      | OUR MISSION
      The Squat Towel is developed by Notti Collection, Inc. Our mission is to provide Squat Towels worldwide. Complementary product lines, such as The Squat Wrap, are intended to support this endeavor. Our guiding principles are based on the Golden Rule. Do unto others as you would have them do unto you. We focus on providing quality products that meet the needs of fitness enthusiasts. To this end, we are detail oriented in our operations and customer-centric in our relationships.

      | OUR VISION
      We aspire to make Squat Towels available to all gym users and fitness enthusiasts.